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So, When Is The Right Time?

My name is Jason Duncan. A guy from Oklahoma that has always run 100 miles an hour into the things I believe in.

It was my senior year of college when I started writing the first version of A Thought Over Coffee. I remember sitting in an entrepreneurship class at Belmont University listening to my professor, Dr. Jeff Cornwall, talk about his blog, The Entrepreneurial Mind.

What the hell was a blog? Never had I heard of those before. Twitter wasn’t a thing. Facebook wasn’t a thing. All I knew about what AOL Instant Messenger. Blog?

Turns out, a blog (at that time) was basically an online magazine of sorts. Short for weblog,” they housed articles and links and stories and all sort of things. Dr. Cornwall’s blog had lots of traction and I thought, why not start one from the perspective of a college kid trying to open a coffee shop….. We didn’t even have a name for it yet but it would turn into Cafe Evoke (or EVOKE as it became).

Oh boy.

I went home and started this blog. I had no idea what I was doing. I set up my account and began to write. I wrote openly, honestly, transparently about all the things I was doing for this business plan.. the meetings I had.. the hard parts.. the exciting parts.. all of it. Nothing left out. Nothing hiding. All the good and all the bad.

I joined with other bloggers about wrote about the environment, Starbuck, other coffee companies, business, life, and whatever else came to mind. I wrote that blog for about 5 years. Everyday. All the time. It was my small place on the net to tell my stories, even if I was just telling them to myself.

I made great connections during that time. With small business writers, with future customers, with other coffee companies, peers, and mentors. It was what kept me going in the early years of trying to navigate this coffee start up.


It has been nearly 15 years since that time. I have lived a lot since then. Moved countless times. Hired and fired. Lost friends, family, employees. Got married. Had kids. Started another business. Made bad decisions. Made great decisions. Gone broke. Made a few buck. Gone broke again. So much has happened..

For the past year or so, people have been asking me when I was going to write again. I never really knew because I never felt like I had anything to write about. Well, now I think I do.

So, when?

Now. In October of 2019, we sold 95% of EVOKE. My baby. The thing that has been the center of my life since about the day I moved out of my parents house after high school. EVOKE did not define me but it defined my WHY for so long.

I don’t know exactly where this will all lead. I have so many things on my mind..

  • Coffee..
  • City Planning..
  • Business..
  • Leadership..
  • Environment..
  • Plant Based Eating..
  • Family..
  • Travel..
  • And so much more

It is time to dive in. To talk openly about what is on my mind. To dive in with you on the topics above. To pursue my new WHY.

Join me?

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