Yes, ok… You are selling a product or service. That is what you are ringing up and taking money for but I’d argue that this process is just the beginning! Let me tell you a little story. This summer, my family and I spent nearly 6 weeks cruising around the country in our van – riding bikes, hiking, sipping coffee and just enjoying everything we were seeing (more on that trip later). At one point, we found ourselves in Truckee, CA spending some time at Northstar Resort. As we traveled up the gondola to the top for a little hike,…
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