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Tag: evoke

We wanted to create a place that takes you somewhere.

“We wanted there to be a story behind everything that we do” I came across the build out video we had our good friend Chris Fox film for us while we were working on EVOKE the other day and he gracious dug around for the full files for me. When I take the time to go back and rewatch this sort of thing, it brings back so many memories. I’ll keep this one. Go check out this video from the build out phase of EVOKE. What times.


Hire Them. Buy In To Them.

I grew up playing soccer in Oklahoma City. I played ALL THE TIME. I will never forget that time. For some reason, I remember having white soccer shoes when I was tiny and beginning to play. I remember the teams I was on and even certain games / situations I was put in all along the way. There is one thing I come back to again and again from my soccer days though. Being a part of the team. When I got to the point of leaving “Recreational” soccer and into Oklahoma’s “Classic” soccer program. I used to scroll through…

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The Slow Roll – the heartbeat of strong communities.

With unlimited space to social distance, a good bike ride slows time, allowing us to breathe, laugh, and embrace all that surrounds us.  An opportunity to be a part of the landscape, not just charging across it in an SUV, missing most of what Oklahoma has to offer.  What a better way to lend support to our Main Streets and small businesses than stopping to eat and drink every 15-20 miles? Every dollar invested right back into the communities we visit in a direct way, with nary a dime spent to propel a multi-ton vehicle along with us. Keith Reed…

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Preview Day: April 28th, 2012

It had been YEARS in the making – really. Draft after draft of our business plan. Meeting after meeting with mentors and friends and advisors. Denial and denial with bank and SBA on loans. We got knocked down. We got up. We worked on this dream day in and day out. Everyday. For years. It was late April and we were behind our target open date – as you would expect. We had to get opened and we had to do it ASAP. I was in Reno, NV helping my pals at Old World Coffee launch their new coffee catering…

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Why call it EVOKE?

The Definition Probably one of the questions I get more than any other is why we called it EVOKE. What does that even mean? Is that a good name for a coffee company? Coffee isn’t in the name….. I’ve heard it all! When we set out to build this company, we wanted it to mean more to people than just a place to grab a cappuccino or espresso. We wanted to challenge thought, action, and comfort when it came to ideas and creation. When we set out to build Cafe Evoke, we wanted it to feel different. There are actually…

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Mini Series: Be Brave Enough To Tell Your Story. Part 3

(Here is the final segment to this series on being brave enough to tell your story. If you missed any of the others, catch part 1 and part 2 before reading!) For days after that, I felt a bit lost. Were we doing the right thing? Was this the place for us? Were we strong enough to be a leader in this environment? Were we really prepared? After a few days, it clicked. Yes. We were all of those things and we could do this. We stood up to the firing squad. We asked for feedback and were willing to…

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Mini Series: Be Brave Enough To Tell Your Story. Part 2

(Thanks for reading! This is part 2 of a quick mini series on one of the most humbling “storytelling” sessions I ever had to do. If you did not catch Part 1, go read that here!) And here we go… Thanks for continuing to follow me through this! While I wasn’t intending to give a huge backstory of the Bozeman Mill District or the Northeast Neighborhood Association, it seemed necessary before getting into the meat of what I really want to talk about: being brave enough to tell your story. If you remember, we left off with this idea that…

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Mini Series: Be Brave Enough To Tell Your Story. Part 1

(Entertain me for a few days with this one. As I began writing, I realized that this was WAY to much for 1 post and it needed quite a bit of back story and history to get the point across! So, mini series time!) When we were living in Bozeman, Montana trying to open EVOKE in the early years, 2005ish, we found ourselves eyeing a part of town that was somewhat a fighting grounds between the long term residence, the City of Bozeman, and new businesses and developers like us. The city was growing rapidly, even then, and the boundaries…